Sun Tzu and the art of business : six strategic principles for managers / / Mark R. McNeilly.
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| Year of Publication: | 2012 |
| Edition: | Rev. ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 330 p. :; ill. |
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Table of Contents:
- Win all without fighting: capturing your market without destroying it
- Avoid strength, attack weakness: striking where they least expect it
- Deception and foreknowledge: maximizing the power of market information
- Speed and preparation: moving swiftly to overcome your competitors
- Shape your opponent: employing strategy to master the competition
- Character-based leadership: providing effective leadership in turbulent times
- Putting the art of business into practice.