Greener products : the making and marketing of sustainable brands / / Al Iannuzzi.

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Bibliographic Details
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TeilnehmendeR:
Year of Publication:2012
Language:English
Online Access:
Physical Description:xvii, 191 p. :; ill.
Notes:"A CRC title."
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Table of Contents:
  • section 1. The case for greener products
  • section 2. Making greener products
  • section 3. Green marketing.