Greener products : the making and marketing of sustainable brands /

Greener products : the making and marketing of sustainable brands / / Al Iannuzzi.

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ProQuest (Firm)
Iannuzzi, Al.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xvii, 191 p. :; ill.
Notes:"A CRC title."
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record_format marc
spelling Iannuzzi, Al.
Greener products [electronic resource] : the making and marketing of sustainable brands / Al Iannuzzi.
Boca Raton : Taylor & Francis, 2012.
xvii, 191 p. : ill.
"A CRC title."
Includes bibliographical references.
section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Green marketing.
Green products.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=826951 Click to View
language English
format Electronic
eBook
author Iannuzzi, Al.
spellingShingle Iannuzzi, Al.
Greener products the making and marketing of sustainable brands /
section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.
author_facet Iannuzzi, Al.
ProQuest (Firm)
ProQuest (Firm)
author_variant a i ai
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Iannuzzi, Al.
title Greener products the making and marketing of sustainable brands /
title_sub the making and marketing of sustainable brands /
title_full Greener products [electronic resource] : the making and marketing of sustainable brands / Al Iannuzzi.
title_fullStr Greener products [electronic resource] : the making and marketing of sustainable brands / Al Iannuzzi.
title_full_unstemmed Greener products [electronic resource] : the making and marketing of sustainable brands / Al Iannuzzi.
title_auth Greener products the making and marketing of sustainable brands /
title_new Greener products
title_sort greener products the making and marketing of sustainable brands /
publisher Taylor & Francis,
publishDate 2012
physical xvii, 191 p. : ill.
contents section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.
isbn 9781439854990 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5413
callnumber-sort HF 45413 I16 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=826951
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/02
dewey-sort 3658.8 12
dewey-raw 658.8/02
dewey-search 658.8/02
oclc_num 769190226
work_keys_str_mv AT iannuzzial greenerproductsthemakingandmarketingofsustainablebrands
AT proquestfirm greenerproductsthemakingandmarketingofsustainablebrands
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is_hierarchy_title Greener products the making and marketing of sustainable brands /
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