Facebook marketing : an hour a day / / Chris Treadaway, Mari Smith.
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| Superior document: | Serious skills |
|---|---|
| : | |
| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Edition: | 2nd ed. |
| Language: | English |
| Series: | Serious skills.
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| Online Access: | |
| Physical Description: | xxii, 338 p. :; ill. (chiefly col.). |
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Table of Contents:
- Internet marketing 1985-2010
- What is Facebook?
- Develop a Facebook strategy and measure success
- Month 1: create the plan and get started
- Month 2: establish corporate presence with pages and groups
- Month 3: create demand with Facebook ads
- Month 4: advanced tactics and campaign integration
- Customized experiences via Facebook applications
- The analytics of Facebook
- Organizational considerations.