Hey, Whipple, squeeze this! : the classic guide to creating great advertising /

Hey, Whipple, squeeze this! : the classic guide to creating great advertising / / by Luke Sullivan ; with Sam Bennett.

"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This...

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ProQuest (Firm)
Sullivan, Luke.
TeilnehmendeR:
Bennett, Sam.
ProQuest (Firm)
Year of Publication:2012
Edition:4th ed.
Language:English
Online Access:
Physical Description:xiii, 386 p. :; ill., port.
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record_format marc
spelling Sullivan, Luke.
Hey, Whipple, squeeze this! [electronic resource] : the classic guide to creating great advertising / by Luke Sullivan ; with Sam Bennett.
4th ed.
Hoboken, N.J. : Wiley, 2012.
xiii, 386 p. : ill., port.
Includes bibliographical references and index.
"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising copy.
Electronic books.
Bennett, Sam.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=818032 Click to View
language English
format Electronic
eBook
author Sullivan, Luke.
spellingShingle Sullivan, Luke.
Hey, Whipple, squeeze this! the classic guide to creating great advertising /
author_facet Sullivan, Luke.
Bennett, Sam.
ProQuest (Firm)
ProQuest (Firm)
author_variant l s ls
author2 Bennett, Sam.
ProQuest (Firm)
author2_variant s b sb
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Sullivan, Luke.
title Hey, Whipple, squeeze this! the classic guide to creating great advertising /
title_sub the classic guide to creating great advertising /
title_full Hey, Whipple, squeeze this! [electronic resource] : the classic guide to creating great advertising / by Luke Sullivan ; with Sam Bennett.
title_fullStr Hey, Whipple, squeeze this! [electronic resource] : the classic guide to creating great advertising / by Luke Sullivan ; with Sam Bennett.
title_full_unstemmed Hey, Whipple, squeeze this! [electronic resource] : the classic guide to creating great advertising / by Luke Sullivan ; with Sam Bennett.
title_auth Hey, Whipple, squeeze this! the classic guide to creating great advertising /
title_new Hey, Whipple, squeeze this!
title_sort hey, whipple, squeeze this! the classic guide to creating great advertising /
publisher Wiley,
publishDate 2012
physical xiii, 386 p. : ill., port.
edition 4th ed.
isbn 9781118223833 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5825
callnumber-sort HF 45825 S88 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=818032
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.13/2
dewey-sort 3659.13 12
dewey-raw 659.13/2
dewey-search 659.13/2
oclc_num 775301834
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