Landing page optimization : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty.
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Edition: | 2nd ed. |
| Language: | English |
| Series: | Serious skills
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| Online Access: | |
| Physical Description: | xviii, 461 p. :; ill. |
| Notes: | Includes index. |
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Table of Contents:
- pt. 1. Understanding landing page optimization
- pt. 2. Finding opportunities for site improvement
- pt. 3. Fixing your site problems
- pt. 4. The mechanics of testing
- pt. 5. Organization and planning.