Landing page optimization : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty.

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Year of Publication:2012
Edition:2nd ed.
Language:English
Series:Serious skills
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Physical Description:xviii, 461 p. :; ill.
Notes:Includes index.
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spelling Ash, Tim, 1965-
Landing page optimization [electronic resource] : the definitive guide to testing and tuning for conversions / Tim Ash, Rich Page, Maura Ginty.
2nd ed.
Indianapolis, Ind. : John Wiley & Sons, c2012.
xviii, 461 p. : ill.
Serious skills
Includes index.
pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Web sites Evaluation.
Web sites Testing.
Web sites Design.
Internet marketing.
Electronic books.
Page, Rich.
Ginty, Maura.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=817937 Click to View
language English
format Electronic
eBook
author Ash, Tim, 1965-
spellingShingle Ash, Tim, 1965-
Landing page optimization the definitive guide to testing and tuning for conversions /
pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.
author_facet Ash, Tim, 1965-
Page, Rich.
Ginty, Maura.
ProQuest (Firm)
ProQuest (Firm)
author_variant t a ta
author2 Page, Rich.
Ginty, Maura.
ProQuest (Firm)
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m g mg
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Ash, Tim, 1965-
title Landing page optimization the definitive guide to testing and tuning for conversions /
title_sub the definitive guide to testing and tuning for conversions /
title_full Landing page optimization [electronic resource] : the definitive guide to testing and tuning for conversions / Tim Ash, Rich Page, Maura Ginty.
title_fullStr Landing page optimization [electronic resource] : the definitive guide to testing and tuning for conversions / Tim Ash, Rich Page, Maura Ginty.
title_full_unstemmed Landing page optimization [electronic resource] : the definitive guide to testing and tuning for conversions / Tim Ash, Rich Page, Maura Ginty.
title_auth Landing page optimization the definitive guide to testing and tuning for conversions /
title_new Landing page optimization
title_sort landing page optimization the definitive guide to testing and tuning for conversions /
publisher John Wiley & Sons,
publishDate 2012
physical xviii, 461 p. : ill.
edition 2nd ed.
contents pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.
isbn 9781118220726 (electronic bk.)
callnumber-first T - Technology
callnumber-subject TK - Electrical and Nuclear Engineering
callnumber-label TK5105
callnumber-sort TK 45105.888 A7836 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=817937
illustrated Illustrated
dewey-hundreds 000 - Computer science, information & general works
dewey-tens 000 - Computer science, knowledge & systems
dewey-ones 006 - Special computer methods
dewey-full 006.7
dewey-sort 16.7
dewey-raw 006.7
dewey-search 006.7
oclc_num 807062167
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