Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021).

• Superior document: Advances in Social Science, Education and Humanities Research Series ; v.729
• Author: Purnamasari, Oktaviana.
• TeilnehmendeR: Yusuf, Muhammad.; Longani , Kirti Dang.; Utari, Syifa Astasia.; Patrianti, Tria.; Shabana, Amin.
• Place / Publishing House: Paris : : Atlantis Press (Zeger Karssen),, 2023.; ©2023.
• Year of Publication: 2023
• Edition: 1st ed.
• Language: English
• Series: Advances in Social Science, Education and Humanities Research Series
• Physical Description: 1 online resource (307 pages)

Table of Contents

Intro -- Preface -- Organization -- Contents -- Peer-Review Statements -- 1 Review Procedure -- 2 Quality Criteria -- 3 Key Metrics -- Media and Communication -- Surabaya Government Communication Pattern in Fulfilling Green Open Space in the Perspective of Power Relations -- 1 Introduction -- 2 Conclusion -- References -- The Influence of Electronic Word of Mouth on Twitter Social Media on Emina's Cosmetic Product Purchase Decision -- 1 Introduction -- 1.1 Electronic Word of Mouth -- 1.2 Purchase Decision -- 2 Research Objective(s) -- 3 Conclusion -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Conclusion -- References -- Dynamics of Law Development Broadcasting Field in Indonesia -- 1 Introduction -- 1.1 The Importance of the Broadcasting Law -- 1.2 Broadcasting System and Political System -- 1.3 Colonial Age -- 1.4 Independence Age -- 1.5 Era Before Born Constitution Broadcasting 24 Year 1997 and 32 Year 2002 -- 1.6 The Age After the Birth of the Law Broadcasting No. 32/2002 -- 1.7 The Age After the Birth of the Law No. 11 of 2020 Concerning Job Creation or Omnibus Law -- 2 Literature Review -- References -- Instagram as a Promotion Media for Waste Bank in Tangerang Selatan -- 1 Introduction -- 2 Research Objectives -- 3 Literature Review -- 3.1 Environmental Communication -- 3.2 Social Media Instagram -- 3.3 Promotion -- 4 Methodology -- 5 Results and Discussion -- 6 Methodology -- References -- Strategy to Develop Brand Image Nadjani Indonesia by Using "Nadjani Covid19 Vaccinate Sale" Program -- 1 Introduction -- 2 Research Objectives -- 3 Literature Review -- 4 Methodology -- 5 Results -- 6 Methodology -- 7 Conclusion -- References -- Learning from #TestTraceVaccinate to Help #SemuaWajibPakaiMasker: Singapore and Indonesia's Psa Visual Campaigns -- 1 Introduction -- 2 Research Objectives -- 3 Literature Review.

3.1 Attention Economy, Visual Campaign, and Target Audience -- 3.2 Representation, Interaction, and Composition -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Conclusion -- References -- Iwan Tirta's Batik Campaign for Indonesian Millenials -- 1 Introduction -- 1.1 Background of the Problems -- 2 Research Objective -- 3 Literature Review -- 3.1 Planning and Management Campaign -- 3.2 Implementation of the Campaign -- 3.3 Build an Attitude of Love Batik -- 3.4 Millennials -- 4 Methodology -- 4.1 Research Approach -- 4.2 Data Collection Technique -- 4.3 Data Analysis Technique -- 5 Results -- 5.1 Analysis of Public Relations Campaign Problem (Public, Organization, and Environment) -- 5.2 Public Relations Campaign Planning (Goals, Media Campaign, Message) -- 5.3 Implementations of Public Relations Campaign -- 5.4 Campaign Evaluation -- 6 Conclusion -- 7 Conclution -- References -- Information Booster Through the Community Service Advertising "Ingat Pesan Ibu" on Covid 19 Threat Awareness -- 1 Introduction -- 2 Research Purposes -- 3 Research Objective -- 4 Literature Review -- 5 Methodology -- 6 Result -- 7 Discussion -- 8 Conclusion -- References -- Public Relations Campaign "From Door-to-Door Mandatory Mask" as Implementation of Aice Group's Humanitarian Mission -- 1 Introduction -- 2 Method -- 3 Results and Discussion -- 4 Conclusions and Recommendations -- References -- Engaging Indonesian Consumer During Covid-19 Pandemic: An Emphaty-Based Marketing Communication for Fast Food Restaurant -- 1 Introduction -- 2 Methodology -- 3 Result and Discussion -- 4 Conclusion -- References -- The Dynamics of Religious Broadcasting in Indonesia (Study on TV9 Nahdlatul Ulama in Religious TV Management) -- 1 Introduction -- 2 Research Objective -- 3 Literature Review -- 4 Methodology -- 5 Discussions -- 6 Conclusion -- References.

Leadership Communication for Crisis Network Coordination During "PPKM" Using Social Network Analysis Method -- 1 Introduction -- 2 Research Objective -- 3 Literature Review -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Conclusion -- References -- Industry and Digital Media -- Examining Sleeper Effect Resulted from Text and Photograph: A New Perspective on Exemplification Theory -- 1 Introduction -- 2 Research Objective -- 3 Literature Review -- 4 Research Method -- 5 Research Results -- 6 Discussion -- 7 Conclusion -- References -- The Visual Design of Cocoina's Digital Advertisement -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 5 Discussion -- 6 Conclusion -- References -- How Electronic Word of Mouth Affect Consumer Purchase Decision on Tiktok: A Case Study on Generation Z -- 1 Introduction -- 2 Research Objective (s) -- 3 Literature Review -- 4 Methodology -- 5 Methodology -- 6 Discussion -- 7 Conclusion -- 8 Implications -- References -- Amul: A Longest Running Marketing Campaign -- References -- Becoming GoTo: Framing Analysis of Big Tech Corporate Merger in Indonesia -- 1 Introduction -- 2 Research Objective -- 3 Literature Review -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Conclusion -- References -- Viral Marketing Analysis of Khong Guan Animation Advertising Version a Sweet Memories -- 1 Introduction -- 2 Research Objective -- 3 Literature Review -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Conclusion -- References -- A Thematic Analysis of Quality Tiktok Contents -- 1 Introduction -- 2 Research Objectives -- 3 Literature Review -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Conclusion -- References -- Constructing Alternative Digital Media in Educating Gender Literacy to High School Students -- 1 Introduction -- 2 Research Objective -- 3 Literature Review -- 4 Methodology -- 5 Results.

6 Discussion -- 7 Conclusion -- References -- Personal Data Protection in Digital Communications During the Covid-19 Pandemic -- 1 Introduction -- 2 Literature Review -- 3 Research Methodology -- 4 Findings and Discussion -- 5 Findings and Discussion -- References -- Utilization of Podcast as the Raising Star Audio on Demand Media at Corporate Sector in Indonesia -- 1 Introduction -- 2 Method -- 3 Result -- 4 Conclusion -- References -- The Dynamics of Social Media Storytelling: An Indian Digital Audiences Perspective -- 1 Introduction -- 2 Literature Review -- 3 Research Objectives -- 4 Research Methodology -- 5 Result -- 6 Result and Discussions -- 7 Conclusion, Suggestions and Recommendations -- References -- Dynamics of Digital Public Relations in Non-Government Organizations -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Result -- 5 Discussion and Conclution -- References -- General Issue -- RETRACTED CHAPTER: Leadership Communication for Crisis Network Coordination During "PPKM" Using Social Network Analysis Method -- When Storytelling Complements Promotion: A Study at Sade Village Towards Sustainable Tourism -- 1 Introduction -- 2 Method -- 3 Result and Discussion -- 4 Conclusion -- References -- Capacity Building Practices for Indonesian Migrant Workers: A Case Study from Penang and Hong Kong -- 1 Introduction -- 2 Material and Methodology -- 3 Result and Discussion -- 4 Discussion -- 5 Conclusions -- References -- Gayo Lues Government Branding Strategy Through the 1000 Hafidz City Program -- 1 Introduction -- 2 Method -- 3 Literature Review -- 4 Results and Discussion -- 5 Discussion -- 6 Conclusion -- References -- Synergy Model of Community Empowerment of the Pramuka Island in Kepulauan Seribu in the Management of Coastal Areas Based on the Women's Community -- 1 Background -- 2 Conclusions -- References.

Correction to: Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021) -- 0 Correction to: Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021) in: O. Purnamasari et al. (Eds.): ASSEHR 729, https://doi.org/10.2991/978-2-38476-016-9.