The copywriter's toolkit : the complete guide to strategic advertising copy / / Margo Berman.
"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital medi...
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xix, 376 p. :; ill. (some col.) |
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