Understanding media users : from theory to practice / / Tony Wilson.
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| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | 219 p. |
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| id |
5007104566 |
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(MiAaPQ)5007104566 (Au-PeEL)EBL7104566 (OCoLC)1347028218 |
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bib_alma |
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Wilson, Tony, 1947- Understanding media users [electronic resource] : from theory to practice / Tony Wilson. Chichester ; Malden, MA : Wiley-Blackwell, 2009. 219 p. Includes bibliographical references (p. [176]-203) and index. A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences. Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Mass media Audiences. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7104566 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Wilson, Tony, 1947- |
| spellingShingle |
Wilson, Tony, 1947- Understanding media users from theory to practice / A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences. |
| author_facet |
Wilson, Tony, 1947- ProQuest (Firm) ProQuest (Firm) |
| author_variant |
t w tw |
| author2 |
ProQuest (Firm) |
| author2_role |
TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Wilson, Tony, 1947- |
| title |
Understanding media users from theory to practice / |
| title_sub |
from theory to practice / |
| title_full |
Understanding media users [electronic resource] : from theory to practice / Tony Wilson. |
| title_fullStr |
Understanding media users [electronic resource] : from theory to practice / Tony Wilson. |
| title_full_unstemmed |
Understanding media users [electronic resource] : from theory to practice / Tony Wilson. |
| title_auth |
Understanding media users from theory to practice / |
| title_new |
Understanding media users |
| title_sort |
understanding media users from theory to practice / |
| publisher |
Wiley-Blackwell, |
| publishDate |
2009 |
| physical |
219 p. |
| contents |
A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences. |
| callnumber-first |
P - Language and Literature |
| callnumber-subject |
P - Philology and Linguistics |
| callnumber-label |
P96 |
| callnumber-sort |
P 296 A83 W55 42009 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7104566 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
300 - Social sciences |
| dewey-tens |
300 - Social sciences, sociology & anthropology |
| dewey-ones |
302 - Social interaction |
| dewey-full |
302.23 |
| dewey-sort |
3302.23 |
| dewey-raw |
302.23 |
| dewey-search |
302.23 |
| oclc_num |
1347028218 |
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AT wilsontony understandingmediausersfromtheorytopractice AT proquestfirm understandingmediausersfromtheorytopractice |
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n |
| ids_txt_mv |
(MiAaPQ)5007104566 (Au-PeEL)EBL7104566 (OCoLC)1347028218 |
| is_hierarchy_title |
Understanding media users from theory to practice / |
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noLinkedField |
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1792331044176789505 |
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