Understanding media users : from theory to practice / / Tony Wilson.
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| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | 219 p. |
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| 003 | MiAaPQ | ||
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| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 080207s2009 enk ob 001 0 eng | ||
| 020 | |z 1405155663 (hbk. : alk. paper) | ||
| 020 | |z 1405155671 (pbk. : alk. paper) | ||
| 020 | |z 9781405155663 (hbk. : alk. paper) | ||
| 020 | |z 9781405155670 (pbk. : alk. paper) | ||
| 035 | |a (MiAaPQ)5007104566 | ||
| 035 | |a (Au-PeEL)EBL7104566 | ||
| 035 | |a (OCoLC)1347028218 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a P96.A83 |b W55 2009 | |
| 082 | 0 | |a 302.23 |2 22 | |
| 100 | 1 | |a Wilson, Tony, |d 1947- | |
| 245 | 1 | 0 | |a Understanding media users |h [electronic resource] : |b from theory to practice / |c Tony Wilson. |
| 260 | |a Chichester ; |a Malden, MA : |b Wiley-Blackwell, |c 2009. | ||
| 300 | |a 219 p. | ||
| 504 | |a Includes bibliographical references (p. [176]-203) and index. | ||
| 505 | 0 | |a A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences. | |
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Mass media |x Audiences. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7104566 |z Click to View |