Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre.
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...
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| Year of Publication: | 2013 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xxiii, 564 p. :; col. ill. |
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5007103460 |
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(MiAaPQ)5007103460 (Au-PeEL)EBL7103460 (OCoLC)1347026133 |
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Lefebvre, R. Craig, 1959- Social marketing and social change [electronic resource] : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre. 1st ed. San Francisco, Calif. : Jossey-Bass, c2013. xxiii, 564 p. : col. ill. Includes bibliographical references and index. "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher. Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Health promotion. Medical care Marketing. Social change. Social marketing. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7103460 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Lefebvre, R. Craig, 1959- |
| spellingShingle |
Lefebvre, R. Craig, 1959- Social marketing and social change strategies and tools for health, well-being, and the environment / |
| author_facet |
Lefebvre, R. Craig, 1959- ProQuest (Firm) ProQuest (Firm) |
| author_variant |
r c l rc rcl |
| author2 |
ProQuest (Firm) |
| author2_role |
TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Lefebvre, R. Craig, 1959- |
| title |
Social marketing and social change strategies and tools for health, well-being, and the environment / |
| title_sub |
strategies and tools for health, well-being, and the environment / |
| title_full |
Social marketing and social change [electronic resource] : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre. |
| title_fullStr |
Social marketing and social change [electronic resource] : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre. |
| title_full_unstemmed |
Social marketing and social change [electronic resource] : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre. |
| title_auth |
Social marketing and social change strategies and tools for health, well-being, and the environment / |
| title_new |
Social marketing and social change |
| title_sort |
social marketing and social change strategies and tools for health, well-being, and the environment / |
| publisher |
Jossey-Bass, |
| publishDate |
2013 |
| physical |
xxiii, 564 p. : col. ill. |
| edition |
1st ed. |
| isbn |
9781118221501 (electronic bk.) |
| callnumber-first |
R - Medicine |
| callnumber-subject |
RA - Public Medicine |
| callnumber-label |
RA410 |
| callnumber-sort |
RA 3410.56 L44 42013 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7103460 |
| illustrated |
Illustrated |
| dewey-hundreds |
300 - Social sciences |
| dewey-tens |
360 - Social problems & social services |
| dewey-ones |
362 - Social welfare problems & services |
| dewey-full |
362.1068/8 |
| dewey-sort |
3362.1068 18 |
| dewey-raw |
362.1068/8 |
| dewey-search |
362.1068/8 |
| oclc_num |
1347026133 |
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Social marketing and social change strategies and tools for health, well-being, and the environment / |
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