Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre.
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xxiii, 564 p. :; col. ill. |
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