The business of influence : reframing marketing and PR for the digital age /

The business of influence : reframing marketing and PR for the digital age / / Philip Sheldrake.

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ProQuest (Firm)
Sheldrake, Philip, 1971-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2011
Language:English
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Physical Description:xxi, 210 p. :; ill.
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record_format marc
spelling Sheldrake, Philip, 1971-
The business of influence [electronic resource] : reframing marketing and PR for the digital age / Philip Sheldrake.
Chichester, West Sussex : Wiley, 2011.
xxi, 210 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Marketing.
Public relations.
Influence (Psychology)
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=699510 Click to View
language English
format Electronic
eBook
author Sheldrake, Philip, 1971-
spellingShingle Sheldrake, Philip, 1971-
The business of influence reframing marketing and PR for the digital age /
author_facet Sheldrake, Philip, 1971-
ProQuest (Firm)
ProQuest (Firm)
author_variant p s ps
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Sheldrake, Philip, 1971-
title The business of influence reframing marketing and PR for the digital age /
title_sub reframing marketing and PR for the digital age /
title_full The business of influence [electronic resource] : reframing marketing and PR for the digital age / Philip Sheldrake.
title_fullStr The business of influence [electronic resource] : reframing marketing and PR for the digital age / Philip Sheldrake.
title_full_unstemmed The business of influence [electronic resource] : reframing marketing and PR for the digital age / Philip Sheldrake.
title_auth The business of influence reframing marketing and PR for the digital age /
title_new The business of influence
title_sort the business of influence reframing marketing and pr for the digital age /
publisher Wiley,
publishDate 2011
physical xxi, 210 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 S53 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=699510
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/72
dewey-sort 3658.8 272
dewey-raw 658.8/72
dewey-search 658.8/72
oclc_num 767953035
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