The business of influence : reframing marketing and PR for the digital age / / Philip Sheldrake.
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Year of Publication: | 2011 |
Language: | English |
Online Access: | |
Physical Description: | xxi, 210 p. :; ill. |
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050 | 4 | |a HF5415.1265 |b .S53 2011 | |
082 | 0 | 4 | |a 658.8/72 |2 22 |
100 | 1 | |a Sheldrake, Philip, |d 1971- | |
245 | 1 | 4 | |a The business of influence |h [electronic resource] : |b reframing marketing and PR for the digital age / |c Philip Sheldrake. |
260 | |a Chichester, West Sussex : |b Wiley, |c 2011. | ||
300 | |a xxi, 210 p. : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Internet marketing. | |
650 | 0 | |a Marketing. | |
650 | 0 | |a Public relations. | |
650 | 0 | |a Influence (Psychology) | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=699510 |z Click to View |