The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / / Gabriela Salinas.
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Year of Publication: | 2009 |
Language: | English |
Online Access: | |
Physical Description: | xxviii, 420 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780470740316 (cloth) 9780470745816 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Gabriela Salinas. |