Visual marketing : 99 proven ways for small businesses to market with images and design / / David Langton and Anita Campbell.

"Effective creative strategies for business owners or marketersWhether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR t...

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Year of Publication:2011
Language:English
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Physical Description:xix, 236 p. :; ill.
Notes:Includes index.
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record_format marc
spelling Langton, David, 1961-
Visual marketing [electronic resource] : 99 proven ways for small businesses to market with images and design / David Langton and Anita Campbell.
Hoboken, N.J. : Wiley, 2011.
xix, 236 p. : ill.
Includes index.
"Effective creative strategies for business owners or marketersWhether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to mom and pops. Anita Campbell, an internationally known small business expert, reaches over 1 million small business owners and stakeholders annually.Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Small business marketing.
Marketing Graphic methods.
Electronic books.
Campbell, Anita, 1956-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=693671 Click to View
language English
format Electronic
eBook
author Langton, David, 1961-
spellingShingle Langton, David, 1961-
Visual marketing 99 proven ways for small businesses to market with images and design /
author_facet Langton, David, 1961-
Campbell, Anita, 1956-
ProQuest (Firm)
ProQuest (Firm)
author_variant d l dl
author2 Campbell, Anita, 1956-
ProQuest (Firm)
author2_variant a c ac
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Langton, David, 1961-
title Visual marketing 99 proven ways for small businesses to market with images and design /
title_sub 99 proven ways for small businesses to market with images and design /
title_full Visual marketing [electronic resource] : 99 proven ways for small businesses to market with images and design / David Langton and Anita Campbell.
title_fullStr Visual marketing [electronic resource] : 99 proven ways for small businesses to market with images and design / David Langton and Anita Campbell.
title_full_unstemmed Visual marketing [electronic resource] : 99 proven ways for small businesses to market with images and design / David Langton and Anita Campbell.
title_auth Visual marketing 99 proven ways for small businesses to market with images and design /
title_new Visual marketing
title_sort visual marketing 99 proven ways for small businesses to market with images and design /
publisher Wiley,
publishDate 2011
physical xix, 236 p. : ill.
isbn 9781118143698 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 L343 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=693671
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 757917100
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