The persuasive power of campaign advertising

The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz.

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ProQuest (Firm)
Ridout, Travis N., 1974-
TeilnehmendeR:
Franz, Michael M., 1976-
ProQuest (Firm)
Year of Publication:2011
Language:English
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Physical Description:x, 186 p. :; ill.
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record_format marc
spelling Ridout, Travis N., 1974-
The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.
Philadelphia : Temple University Press, 2011.
x, 186 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Political campaigns United States.
Advertising, Political United States.
Electronic books.
Franz, Michael M., 1976-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=686231 Click to View
language English
format Electronic
eBook
author Ridout, Travis N., 1974-
spellingShingle Ridout, Travis N., 1974-
The persuasive power of campaign advertising
author_facet Ridout, Travis N., 1974-
Franz, Michael M., 1976-
ProQuest (Firm)
ProQuest (Firm)
author_variant t n r tn tnr
author2 Franz, Michael M., 1976-
ProQuest (Firm)
author2_variant m m f mm mmf
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Ridout, Travis N., 1974-
title The persuasive power of campaign advertising
title_full The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.
title_fullStr The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.
title_full_unstemmed The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.
title_auth The persuasive power of campaign advertising
title_new The persuasive power of campaign advertising
title_sort the persuasive power of campaign advertising
publisher Temple University Press,
publishDate 2011
physical x, 186 p. : ill.
callnumber-first J - Political Science
callnumber-subject JK - United States
callnumber-label JK2281
callnumber-sort JK 42281 R54 42011
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=686231
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 320 - Political science
dewey-ones 324 - The political process
dewey-full 324.7/30973
dewey-sort 3324.7 530973
dewey-raw 324.7/30973
dewey-search 324.7/30973
oclc_num 719377497
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