The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz.

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Year of Publication:2011
Language:English
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Physical Description:x, 186 p. :; ill.
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050 4 |a JK2281  |b .R54 2011 
082 0 4 |a 324.7/30973  |2 22 
100 1 |a Ridout, Travis N.,  |d 1974- 
245 1 4 |a The persuasive power of campaign advertising  |h [electronic resource] /  |c Travis N. Ridout, Michael M. Franz. 
260 |a Philadelphia :  |b Temple University Press,  |c 2011. 
300 |a x, 186 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Political campaigns  |z United States. 
650 0 |a Advertising, Political  |z United States. 
655 4 |a Electronic books. 
700 1 |a Franz, Michael M.,  |d 1976- 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=686231  |z Click to View