Money games : profiting from the convergence of sports and entertainment / / David M. Carter.
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| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 290 p. |
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Table of Contents:
- Television content
- Video gaming
- Athlete branding
- The Internet
- Mobile technology
- Gambling
- Sports anchored development
- Venue technology
- Corporate marketing.