Money games : profiting from the convergence of sports and entertainment / / David M. Carter.

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Year of Publication:2011
Language:English
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Physical Description:xi, 290 p.
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020 |z 9780804759557 (cloth : alk. paper) 
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050 4 |a GV716  |b .C363 2011 
082 0 4 |a 306.4/83  |2 22 
100 1 |a Carter, David M.,  |d 1964- 
245 1 0 |a Money games  |h [electronic resource] :  |b profiting from the convergence of sports and entertainment /  |c David M. Carter. 
260 |a Stanford, Calif. :  |b Stanford Business Books,  |c 2011. 
300 |a xi, 290 p. 
504 |a Includes bibliographical references and index. 
505 0 |a Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Sports  |x Economic aspects. 
650 0 |a Sports  |x Economic aspects  |z United States. 
650 0 |a Sports  |x Social aspects. 
650 0 |a Sports  |x Social aspects  |z United States. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=683257  |z Click to View