Table of Contents: Brand aid

Brand aid : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte.

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Bibliographic Details
:	ProQuest (Firm) Richey, Lisa Ann.
TeilnehmendeR:	Ponte, Stefano. ProQuest (Firm)
Year of Publication:	2011
Language:	English
Online Access:	https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=678664
Physical Description:	xv, 253 p. :; ill.
Notes:	"A Quadrant Book."
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Table of Contents:

Introduction: RED and the reinvention of international aid
Band aid to brand aid: celebrity experts and expert celebrities
The rock man's burden: fair vanity and virtual salvation
Saving Africa: AIDS and the rebranding of aid
Hard commerce: corporate social responsibility for distant others
Doing good by shopping well: the rise of "causumer" culture
Conclusion: celebrities, consumers, and everyone else.