Brand aid : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte.
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Year of Publication: | 2011 |
Language: | English |
Online Access: | |
Physical Description: | xv, 253 p. :; ill. |
Notes: | "A Quadrant Book." |
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Table of Contents:
- Introduction: RED and the reinvention of international aid
- Band aid to brand aid: celebrity experts and expert celebrities
- The rock man's burden: fair vanity and virtual salvation
- Saving Africa: AIDS and the rebranding of aid
- Hard commerce: corporate social responsibility for distant others
- Doing good by shopping well: the rise of "causumer" culture
- Conclusion: celebrities, consumers, and everyone else.