Business analytics for sales and marketing managers : how to compete in the information age /

Business analytics for sales and marketing managers : how to compete in the information age / / Gert H.N. Laursen.

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...

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Superior document:Wiley and SAS business series ; 41
:
ProQuest (Firm)
Laursen, Gert H. N.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2011
Language:English
Series:Wiley and SAS business series ; 41.
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Physical Description:xiii, 242 p. :; ill.
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(CaPaEBR)ebr10454755
(CaONFJC)MIL305271
(OCoLC)712015678
collection bib_alma
record_format marc
spelling Laursen, Gert H. N.
Business analytics for sales and marketing managers [electronic resource] : how to compete in the information age / Gert H.N. Laursen.
Hoboken [N.J.] : John Wiley & Sons, 2011.
xiii, 242 p. : ill.
Wiley and SAS business series ; 41
Includes bibliographical references and index.
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumers' preferences Research.
Consumers Research.
Electronic books.
ProQuest (Firm)
Wiley and SAS business series ; 41.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=675118 Click to View
language English
format Electronic
eBook
author Laursen, Gert H. N.
spellingShingle Laursen, Gert H. N.
Business analytics for sales and marketing managers how to compete in the information age /
Wiley and SAS business series ;
author_facet Laursen, Gert H. N.
ProQuest (Firm)
ProQuest (Firm)
author_variant g h n l ghn ghnl
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Laursen, Gert H. N.
title Business analytics for sales and marketing managers how to compete in the information age /
title_sub how to compete in the information age /
title_full Business analytics for sales and marketing managers [electronic resource] : how to compete in the information age / Gert H.N. Laursen.
title_fullStr Business analytics for sales and marketing managers [electronic resource] : how to compete in the information age / Gert H.N. Laursen.
title_full_unstemmed Business analytics for sales and marketing managers [electronic resource] : how to compete in the information age / Gert H.N. Laursen.
title_auth Business analytics for sales and marketing managers how to compete in the information age /
title_new Business analytics for sales and marketing managers
title_sort business analytics for sales and marketing managers how to compete in the information age /
series Wiley and SAS business series ;
series2 Wiley and SAS business series ;
publisher John Wiley & Sons,
publishDate 2011
physical xiii, 242 p. : ill.
isbn 9781118030370 (electronic bk.)
9781118030387 (electronic bk.)
9781118030363 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.32 L38 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=675118
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/34
dewey-sort 3658.8 234
dewey-raw 658.8/34
dewey-search 658.8/34
oclc_num 712015678
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hierarchy_parent_title Wiley and SAS business series ; 41
hierarchy_sequence 41.
is_hierarchy_title Business analytics for sales and marketing managers how to compete in the information age /
container_title Wiley and SAS business series ; 41
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