Behavioral aspects of brand management /

Behavioral aspects of brand management / / Jana Majerova [and three others].

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VerfasserIn:
Majerova, Jana,
Place / Publishing House:New York : : Addleton Academic Publishers,, [2021]
Ã2021
Year of Publication:2021
Language:English
Online Access:
Physical Description:1 online resource (111 pages)
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id 5006708535
ctrlnum (MiAaPQ)5006708535
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(OCoLC)1265464682
collection bib_alma
record_format marc
spelling Majerova, Jana, author.
Behavioral aspects of brand management / Jana Majerova [and three others].
New York : Addleton Academic Publishers, [2021]
Ã2021
1 online resource (111 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Product management.
Brand name products Management.
Marketing Psychological aspects.
Electronic books.
Print version: Majerova, Jana. Behavioral aspects of brand management. New York : Addleton Academic Publishers, c2021 111 pages 9781942585350
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6708535 Click to View
language English
format eBook
author Majerova, Jana,
spellingShingle Majerova, Jana,
Behavioral aspects of brand management /
author_facet Majerova, Jana,
author_variant j m jm
author_role VerfasserIn
author_sort Majerova, Jana,
title Behavioral aspects of brand management /
title_full Behavioral aspects of brand management / Jana Majerova [and three others].
title_fullStr Behavioral aspects of brand management / Jana Majerova [and three others].
title_full_unstemmed Behavioral aspects of brand management / Jana Majerova [and three others].
title_auth Behavioral aspects of brand management /
title_new Behavioral aspects of brand management /
title_sort behavioral aspects of brand management /
publisher Addleton Academic Publishers,
publishDate 2021
physical 1 online resource (111 pages)
isbn 9781942585435
9781942585350
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.15 M354 42021
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6708535
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.5
dewey-sort 3658.5
dewey-raw 658.5
dewey-search 658.5
oclc_num 1265464682
work_keys_str_mv AT majerovajana behavioralaspectsofbrandmanagement
status_str n
ids_txt_mv (MiAaPQ)5006708535
(Au-PeEL)EBL6708535
(OCoLC)1265464682
carrierType_str_mv cr
is_hierarchy_title Behavioral aspects of brand management /
marc_error Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ]
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