The brutal truth about Asian branding and how to break the vicious cycle / Joseph Baladi.

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Bibliographic Details
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TeilnehmendeR:
Year of Publication:2011
Language:English
Online Access:
Physical Description:viii, 280 p. :; ill.
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Description
Bibliography:Includes bibliographical references and index.
ISBN:9780470826478 (hbk.)
0470826479 (hbk.)
9780470826485 (Mobi)
9780470826508 (electronic bk.)
9780470826492 (electronic bk.)
Hierarchical level:Monograph
Statement of Responsibility: Joseph Baladi.