The AI marketing canvas : : a five-stage road map to implementing artificial intelligence in marketing /

The AI marketing canvas : : a five-stage road map to implementing artificial intelligence in marketing / / Rajkumar Venkatesan & Jim Lecinski.

Saved in:
Bibliographic Details
VerfasserIn:
Venkatesan, Rajkumar,
Lecinski, Jim,
TeilnehmendeR:
Lecinski, Jim,
Place / Publishing House:Stanford, California : : Stanford Business Books,, [2021]
2021
Year of Publication:2021
Language:English
Online Access:
Physical Description:1 online resource (269 pages) :; illustrations
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5006513545
ctrlnum (MiAaPQ)5006513545
(Au-PeEL)EBL6513545
(OCoLC)1241730045
collection bib_alma
record_format marc
spelling Venkatesan, Rajkumar, author.
The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan & Jim Lecinski.
Stanford, California : Stanford Business Books, [2021]
2021
1 online resource (269 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Includes bibliographical references (pages [211]-234) and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Artificial intelligence Marketing applications.
Electronic books.
Lecinski, Jim, author.
Print version: Venkatesan, Rajkumar. AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing. Stanford, California : Stanford Business Books, c2021 269 pages 9781503613164 (DLC) 2020041771
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6513545 Click to View
language English
format eBook
author Venkatesan, Rajkumar,
Lecinski, Jim,
spellingShingle Venkatesan, Rajkumar,
Lecinski, Jim,
The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing /
author_facet Venkatesan, Rajkumar,
Lecinski, Jim,
Lecinski, Jim,
author_variant r v rv
j l jl
author_role VerfasserIn
VerfasserIn
author2 Lecinski, Jim,
author2_role TeilnehmendeR
author_sort Venkatesan, Rajkumar,
title The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing /
title_sub a five-stage road map to implementing artificial intelligence in marketing /
title_full The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan & Jim Lecinski.
title_fullStr The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan & Jim Lecinski.
title_full_unstemmed The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan & Jim Lecinski.
title_auth The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing /
title_new The AI marketing canvas :
title_sort the ai marketing canvas : a five-stage road map to implementing artificial intelligence in marketing /
publisher Stanford Business Books,
publishDate 2021
physical 1 online resource (269 pages) : illustrations
isbn 9781503628045
9781503613164
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.125 V465 42021
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6513545
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.800285/63
dewey-sort 3658.800285 263
dewey-raw 658.800285/63
dewey-search 658.800285/63
oclc_num 1241730045
work_keys_str_mv AT venkatesanrajkumar theaimarketingcanvasafivestageroadmaptoimplementingartificialintelligenceinmarketing
AT lecinskijim theaimarketingcanvasafivestageroadmaptoimplementingartificialintelligenceinmarketing
AT venkatesanrajkumar aimarketingcanvasafivestageroadmaptoimplementingartificialintelligenceinmarketing
AT lecinskijim aimarketingcanvasafivestageroadmaptoimplementingartificialintelligenceinmarketing
status_str n
ids_txt_mv (MiAaPQ)5006513545
(Au-PeEL)EBL6513545
(OCoLC)1241730045
carrierType_str_mv cr
is_hierarchy_title The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing /
author2_original_writing_str_mv noLinkedField
_version_ 1792331031705026560
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01840nam a2200397 i 4500</leader><controlfield tag="001">5006513545</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20211007125529.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">211007s2021 caua ob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781503613164</subfield><subfield code="q">(print)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781503628045</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5006513545</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL6513545</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1241730045</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.125</subfield><subfield code="b">.V465 2021</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.800285/63</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Venkatesan, Rajkumar,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The AI marketing canvas :</subfield><subfield code="b">a five-stage road map to implementing artificial intelligence in marketing /</subfield><subfield code="c">Rajkumar Venkatesan &amp; Jim Lecinski.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Stanford, California :</subfield><subfield code="b">Stanford Business Books,</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (269 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages [211]-234) and index.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Artificial intelligence</subfield><subfield code="x">Marketing applications.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lecinski, Jim,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Venkatesan, Rajkumar.</subfield><subfield code="t">AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing.</subfield><subfield code="d">Stanford, California : Stanford Business Books, c2021 </subfield><subfield code="h">269 pages </subfield><subfield code="z">9781503613164 </subfield><subfield code="w">(DLC) 2020041771</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6513545</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items