Creating signature stories : : strategic messaging that persuades, energizes and inspires /

Creating signature stories : : strategic messaging that persuades, energizes and inspires / / David A. Aaker.

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VerfasserIn:
Aaker, David A.,
Place / Publishing House:New York, New York : : Morgan James Publishing,, [2018]
2018
Year of Publication:2018
Language:English
Online Access:
Physical Description:1 online resource (113 pages) :; illustrations
Notes:Includes index.
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id 5006448758
ctrlnum (MiAaPQ)5006448758
(Au-PeEL)EBL6448758
(OCoLC)1235592354
collection bib_alma
record_format marc
spelling Aaker, David A., author.
Creating signature stories : strategic messaging that persuades, energizes and inspires / David A. Aaker.
New York, New York : Morgan James Publishing, [2018]
2018
1 online resource (113 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Business communication.
Storytelling.
Electronic books.
Print version: Aaker, David A. Creating signature stories : strategic messaging that persuades, energizes and inspires. New York, New York : Morgan James Publishing, c2018 113 pages 9781683506119
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6448758 Click to View
language English
format eBook
author Aaker, David A.,
spellingShingle Aaker, David A.,
Creating signature stories : strategic messaging that persuades, energizes and inspires /
author_facet Aaker, David A.,
author_variant d a a da daa
author_role VerfasserIn
author_sort Aaker, David A.,
title Creating signature stories : strategic messaging that persuades, energizes and inspires /
title_sub strategic messaging that persuades, energizes and inspires /
title_full Creating signature stories : strategic messaging that persuades, energizes and inspires / David A. Aaker.
title_fullStr Creating signature stories : strategic messaging that persuades, energizes and inspires / David A. Aaker.
title_full_unstemmed Creating signature stories : strategic messaging that persuades, energizes and inspires / David A. Aaker.
title_auth Creating signature stories : strategic messaging that persuades, energizes and inspires /
title_new Creating signature stories :
title_sort creating signature stories : strategic messaging that persuades, energizes and inspires /
publisher Morgan James Publishing,
publishDate 2018
physical 1 online resource (113 pages) : illustrations
isbn 9781683506126 (e-book)
9781683506119
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD30
callnumber-sort HD 230.4 A254 42018
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6448758
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 300 - Social sciences, sociology & anthropology
dewey-ones 302 - Social interaction
dewey-full 302.35
dewey-sort 3302.35
dewey-raw 302.35
dewey-search 302.35
oclc_num 1235592354
work_keys_str_mv AT aakerdavida creatingsignaturestoriesstrategicmessagingthatpersuadesenergizesandinspires
status_str n
ids_txt_mv (MiAaPQ)5006448758
(Au-PeEL)EBL6448758
(OCoLC)1235592354
carrierType_str_mv cr
is_hierarchy_title Creating signature stories : strategic messaging that persuades, energizes and inspires /
_version_ 1792331028918960128
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