Creating signature stories : : strategic messaging that persuades, energizes and inspires / / David A. Aaker.
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| Place / Publishing House: | New York, New York : : Morgan James Publishing,, [2018] 2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (113 pages) :; illustrations |
| Notes: | Includes index. |
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| ISBN: | 9781683506119 9781683506126 (ebook) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | David A. Aaker. |