Customer relationship marketing : : to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully /

Customer relationship marketing : : to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully / / John Hawkins.

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Hawkins, John,
Place / Publishing House:[Place of publication not identified] : : Scribl,, [2019]
Ã2019
Year of Publication:2019
Language:English
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Physical Description:1 online resource (44 pages)
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spelling Hawkins, John, author.
Customer relationship marketing : to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully / John Hawkins.
[Place of publication not identified] : Scribl, [2019]
Ã2019
1 online resource (44 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Relationship marketing.
Customer relations Management.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6375660 Click to View
language English
format eBook
author Hawkins, John,
spellingShingle Hawkins, John,
Customer relationship marketing : to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully /
author_facet Hawkins, John,
author_variant j h jh
author_role VerfasserIn
author_sort Hawkins, John,
title Customer relationship marketing : to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully /
title_sub to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully /
title_full Customer relationship marketing : to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully / John Hawkins.
title_fullStr Customer relationship marketing : to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully / John Hawkins.
title_full_unstemmed Customer relationship marketing : to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully / John Hawkins.
title_auth Customer relationship marketing : to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully /
title_new Customer relationship marketing :
title_sort customer relationship marketing : to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully /
publisher Scribl,
publishDate 2019
physical 1 online resource (44 pages)
isbn 9781633481084
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.55 H395 42019
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6375660
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.812
dewey-sort 3658.812
dewey-raw 658.812
dewey-search 658.812
oclc_num 1202448745
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