Getting multi-channel distribution right /

Getting multi-channel distribution right / / Kusum L. Ailawadi, Paul W. Farris.

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Bibliographic Details
VerfasserIn:
Ailawadi, Kusum L.,
Farris, Paul W.,
TeilnehmendeR:
Farris, Paul W.,
Place / Publishing House:Hoboken, NJ : : John Wiley & Sons, Inc.,, [2020]
2020
Year of Publication:2020
Language:English
Online Access:
Physical Description:1 online resource (386 pages)
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(OCoLC)1153087843
collection bib_alma
record_format marc
spelling Ailawadi, Kusum L., author.
Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris.
Hoboken, NJ : John Wiley & Sons, Inc., [2020]
2020
1 online resource (386 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing channels United States.
Marketing channels Management.
Electronic books.
Farris, Paul W., author.
Print version: Getting multi-channel distribution right. Hoboken, NJ : John Wiley & Sons, Inc., c2020 386 pages 9781119632887
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6183924 Click to View
language English
format eBook
author Ailawadi, Kusum L.,
Farris, Paul W.,
spellingShingle Ailawadi, Kusum L.,
Farris, Paul W.,
Getting multi-channel distribution right /
author_facet Ailawadi, Kusum L.,
Farris, Paul W.,
Farris, Paul W.,
author_variant k l a kl kla
p w f pw pwf
author_role VerfasserIn
VerfasserIn
author2 Farris, Paul W.,
author2_role TeilnehmendeR
author_sort Ailawadi, Kusum L.,
title Getting multi-channel distribution right /
title_full Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris.
title_fullStr Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris.
title_full_unstemmed Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris.
title_auth Getting multi-channel distribution right /
title_new Getting multi-channel distribution right /
title_sort getting multi-channel distribution right /
publisher John Wiley & Sons, Inc.,
publishDate 2020
physical 1 online resource (386 pages)
isbn 9781119632917 (e-book)
9781119632887
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1 A353 42020
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6183924
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 1153087843
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carrierType_str_mv cr
is_hierarchy_title Getting multi-channel distribution right /
author2_original_writing_str_mv noLinkedField
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