Brand NFL : making and selling America's favorite sport / / Michael Oriard ; with a new afterword by the author.
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Year of Publication: | 2007 |
Language: | English |
Online Access: | |
Physical Description: | 332 p. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780807871560 (pbk.: alk. paper) 9780807831427 (cloth: alk. paper) 9780807899656 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Michael Oriard ; with a new afterword by the author. |