Language as commodity : global structures, local marketplaces / / edited by Peter K.W. Tan and Rani Rubdy.
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| Year of Publication: | 2008 |
| Language: | English |
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| Physical Description: | xiii, 228 p. :; ill. |
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Table of Contents:
- Introduction / Peter K.W. Tan and Rani Rubdy
- Dimensions of globalization and applied linguistics / Paul Bruthiaux
- Linguistic instrumentalism in Singapore / Lionel Wee
- The commodification of Malay : trading in futures / Lubna Alsagoff
- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon
- Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin
- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas
- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan
- English in India : the privilege and privileging of social class / Rani Rubdy
- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang
- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu
- On the appropriateness of the metaphor of LOSS / David Block
- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han.