Language as commodity : global structures, local marketplaces / / edited by Peter K.W. Tan and Rani Rubdy.

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Year of Publication:2008
Language:English
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Physical Description:xiii, 228 p. :; ill.
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245 0 0 |a Language as commodity  |h [electronic resource] :  |b global structures, local marketplaces /  |c edited by Peter K.W. Tan and Rani Rubdy. 
260 |a London ;  |a New York :  |b Continuum,  |c c2008. 
300 |a xiii, 228 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction / Peter K.W. Tan and Rani Rubdy -- Dimensions of globalization and applied linguistics / Paul Bruthiaux -- Linguistic instrumentalism in Singapore / Lionel Wee -- The commodification of Malay : trading in futures / Lubna Alsagoff -- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon -- Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin -- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas -- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan -- English in India : the privilege and privileging of social class / Rani Rubdy -- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang -- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu -- On the appropriateness of the metaphor of LOSS / David Block -- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Language and languages  |x Economic aspects. 
650 0 |a Language and languages  |x Political aspects. 
650 0 |a Language and culture. 
650 0 |a Language spread. 
650 0 |a Communication, International. 
655 4 |a Electronic books. 
700 1 |a Rubdy, Rani. 
700 1 |a Tan, Peter K. W. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=601598  |z Click to View