The message matters : the economy and presidential campaigns / / Lynn Vavreck.
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| Year of Publication: | 2009 |
| Language: | English |
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| Physical Description: | xxiii, 205 p. :; ill. |
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Table of Contents:
- Presidential campaigns
- How and why campaigns matter
- Context matters : a campaign typology
- The media disconnect : media and candidate messages
- The message matters : candidate-level tests of the theory
- The message matters : microlevel tests of the theory
- Candidates creating context.