The message matters : the economy and presidential campaigns / / Lynn Vavreck.

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Year of Publication:2009
Language:English
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Physical Description:xxiii, 205 p. :; ill.
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020 |z 9780691139623 (hardcover : alk. paper) 
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100 1 |a Vavreck, Lynn,  |d 1968- 
245 1 4 |a The message matters  |h [electronic resource] :  |b the economy and presidential campaigns /  |c Lynn Vavreck. 
260 |a Princeton, N.J. :  |b Princeton University Press,  |c c2009. 
300 |a xxiii, 205 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Presidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Presidents  |z United States  |x Election. 
650 0 |a Political campaigns  |z United States. 
650 0 |a Public opinion  |z United States. 
651 0 |a United States  |x Economic conditions  |x Public opinion. 
651 0 |a United States  |x Politics and government. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=590831  |z Click to View