The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / / Robert E. Johnston, Jr., J. Douglas Bate.
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| Year of Publication: | 2003 |
| Language: | English |
| Online Access: | |
| Physical Description: | xviii, 286 p. :; ill. |
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Table of Contents:
- Strategy meets innovation
- Strategy innovation is managing the future
- Strategy innovation is not strategic planning
- The discovery process
- The discovery process : the Moen story
- The discovery process : staging phase
- The discovery process : aligning phase
- The discovery process : exploring phase
- The discovery process : creating phase
- The discovery process : mapping phase
- Maximizing the discovery process
- Formalizing a strategy innovation system
- Epilogue: the future of strategy innovation.