The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / / Robert E. Johnston, Jr., J. Douglas Bate.
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| Year of Publication: | 2003 |
| Language: | English |
| Online Access: | |
| Physical Description: | xviii, 286 p. :; ill. |
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| 082 | 0 | 4 | |a 658.4/012 |2 21 |
| 100 | 1 | |a Johnston, Robert E. | |
| 245 | 1 | 4 | |a The power of strategy innovation |h [electronic resource] : |b a new way of linking creativity and strategic planning to discover great business opportunities / |c Robert E. Johnston, Jr., J. Douglas Bate. |
| 260 | |a New York : |b AMACOM, |c c2003. | ||
| 300 | |a xviii, 286 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 279-282) and index. | ||
| 505 | 0 | |a Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Strategic planning. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Bate, J. Douglas. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=583547 |z Click to View |