Marketing scales handbook.

Marketing scales handbook. / Multi-item measures for consumer insight research. : Volume 10 / / Gordon C. Bruner II.

Saved in:
Bibliographic Details
VerfasserIn:
Bruner, Gordon C., II,
Place / Publishing House:Forth Worth, Texas USA : : GCBII Productions, LLC,, [2019]
2019
Year of Publication:2019
Language:English
Online Access:
Physical Description:1 online resource (552 pages)
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5005731640
ctrlnum (MiAaPQ)5005731640
(Au-PeEL)EBL5731640
(OCoLC)1089445830
collection bib_alma
record_format marc
spelling Bruner, Gordon C., II, author.
Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10 / Gordon C. Bruner II.
Forth Worth, Texas USA : GCBII Productions, LLC, [2019]
2019
1 online resource (552 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research Statistical methods Handbooks, manuals, etc.
Scaling (Social sciences) Handbooks, manuals, etc.
Electronic books.
Print version: Bruner, Gordon C., II. Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10. Forth Worth, Texas USA : GCBII Productions, LLC, c2019 552 pages 9781796226997
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5731640 Click to View
language English
format eBook
author Bruner, Gordon C., II,
spellingShingle Bruner, Gordon C., II,
Marketing scales handbook.
author_facet Bruner, Gordon C., II,
author_variant g c b gc gcb
author_role VerfasserIn
author_sort Bruner, Gordon C., II,
title Marketing scales handbook.
title_full Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10 / Gordon C. Bruner II.
title_fullStr Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10 / Gordon C. Bruner II.
title_full_unstemmed Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10 / Gordon C. Bruner II.
title_auth Marketing scales handbook.
title_new Marketing scales handbook.
title_sort marketing scales handbook. multi-item measures for consumer insight research.
publisher GCBII Productions, LLC,
publishDate 2019
physical 1 online resource (552 pages)
isbn 9780578470023 (e-book)
9781796226997
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.3 B786 42019
genre Electronic books.
genre_facet Handbooks, manuals, etc.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5731640
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 1089445830
work_keys_str_mv AT brunergordonc marketingscaleshandbookvolume10
status_str n
ids_txt_mv (MiAaPQ)5005731640
(Au-PeEL)EBL5731640
(OCoLC)1089445830
carrierType_str_mv cr
title_part_txt Multi-item measures for consumer insight research.
is_hierarchy_title Marketing scales handbook.
_version_ 1792331001072975872
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01711nam a2200385 i 4500</leader><controlfield tag="001">5005731640</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">190401s2019 txu o 000 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781796226997</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780578470023 (e-book)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5005731640</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL5731640</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1089445830</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.3</subfield><subfield code="b">.B786 2019</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bruner, Gordon C.,</subfield><subfield code="c">II,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing scales handbook.</subfield><subfield code="p">Multi-item measures for consumer insight research.</subfield><subfield code="n">Volume 10 /</subfield><subfield code="c">Gordon C. Bruner II.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Forth Worth, Texas USA :</subfield><subfield code="b">GCBII Productions, LLC,</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (552 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing research</subfield><subfield code="x">Statistical methods</subfield><subfield code="v">Handbooks, manuals, etc.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Scaling (Social sciences)</subfield><subfield code="v">Handbooks, manuals, etc.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Bruner, Gordon C., II.</subfield><subfield code="t">Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10.</subfield><subfield code="d">Forth Worth, Texas USA : GCBII Productions, LLC, c2019 </subfield><subfield code="h">552 pages </subfield><subfield code="z">9781796226997</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5731640</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items