Marketing scales handbook. / Multi-item measures for consumer insight research. : Volume 10 / / Gordon C. Bruner II.
Saved in:
| VerfasserIn: | |
|---|---|
| Place / Publishing House: | Forth Worth, Texas USA : : GCBII Productions, LLC,, [2019] 2019 |
| Year of Publication: | 2019 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (552 pages) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01711nam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 5005731640 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 190401s2019 txu o 000 0 eng d | ||
| 020 | |z 9781796226997 | ||
| 020 | |a 9780578470023 (e-book) | ||
| 035 | |a (MiAaPQ)5005731640 | ||
| 035 | |a (Au-PeEL)EBL5731640 | ||
| 035 | |a (OCoLC)1089445830 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.3 |b .B786 2019 | |
| 082 | 0 | |a 658.827 |2 23 | |
| 100 | 1 | |a Bruner, Gordon C., |c II, |e author. | |
| 245 | 1 | 0 | |a Marketing scales handbook. |p Multi-item measures for consumer insight research. |n Volume 10 / |c Gordon C. Bruner II. |
| 264 | 1 | |a Forth Worth, Texas USA : |b GCBII Productions, LLC, |c [2019] | |
| 264 | 4 | |c 2019 | |
| 300 | |a 1 online resource (552 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing research |x Statistical methods |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Scaling (Social sciences) |v Handbooks, manuals, etc. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Bruner, Gordon C., II. |t Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10. |d Forth Worth, Texas USA : GCBII Productions, LLC, c2019 |h 552 pages |z 9781796226997 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5731640 |z Click to View |