Innovation and marketing in the video game industry : avoiding the performance trap /

Innovation and marketing in the video game industry : avoiding the performance trap / / David Wesley and Gloria Barczak.

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ProQuest (Firm)
Wesley, David T. A.
TeilnehmendeR:
Barczak, Gloria.
ProQuest (Firm)
Year of Publication:2010
Language:English
Online Access:
Physical Description:xiv, 262 p.
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record_format marc
spelling Wesley, David T. A.
Innovation and marketing in the video game industry [electronic resource] : avoiding the performance trap / David Wesley and Gloria Barczak.
Farnham [Surrey, England] : Gower, c2010.
xiv, 262 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Video games industry.
Video games Marketing.
Electronic books.
Barczak, Gloria.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=529663 Click to View
language English
format Electronic
eBook
author Wesley, David T. A.
spellingShingle Wesley, David T. A.
Innovation and marketing in the video game industry avoiding the performance trap /
author_facet Wesley, David T. A.
Barczak, Gloria.
ProQuest (Firm)
ProQuest (Firm)
author_variant d t a w dta dtaw
author2 Barczak, Gloria.
ProQuest (Firm)
author2_variant g b gb
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Wesley, David T. A.
title Innovation and marketing in the video game industry avoiding the performance trap /
title_sub avoiding the performance trap /
title_full Innovation and marketing in the video game industry [electronic resource] : avoiding the performance trap / David Wesley and Gloria Barczak.
title_fullStr Innovation and marketing in the video game industry [electronic resource] : avoiding the performance trap / David Wesley and Gloria Barczak.
title_full_unstemmed Innovation and marketing in the video game industry [electronic resource] : avoiding the performance trap / David Wesley and Gloria Barczak.
title_auth Innovation and marketing in the video game industry avoiding the performance trap /
title_new Innovation and marketing in the video game industry
title_sort innovation and marketing in the video game industry avoiding the performance trap /
publisher Gower,
publishDate 2010
physical xiv, 262 p.
isbn 9780566091681 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD9993
callnumber-sort HD 49993 E452 W47 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=529663
illustrated Not Illustrated
dewey-hundreds 700 - Arts & recreation
dewey-tens 790 - Sports, games & entertainment
dewey-ones 794 - Indoor games of skill
dewey-full 794.8068/8
dewey-sort 3794.8068 18
dewey-raw 794.8068/8
dewey-search 794.8068/8
oclc_num 649909015
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