Innovation and marketing in the video game industry : avoiding the performance trap / / David Wesley and Gloria Barczak.
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| TeilnehmendeR: | |
| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiv, 262 p. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780566091674 (hbk. : alk. paper) 9780566091681 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | David Wesley and Gloria Barczak. |