Organizing marketing and sales : : mastering contemporary B2B challenges /

Organizing marketing and sales : : mastering contemporary B2B challenges / / edited by Per Andersson, Bjorn Axelsson, Christopher Rosenqvist, Stockholm School of Economics, Stockholm, Sweden.

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Bibliographic Details
TeilnehmendeR:
Andersson, Per,
Axelsson, Bjorn,
Rosenqvist, Christopher,
Place / Publishing House:Bingley : : Emerald Publishing,, 2018.
Year of Publication:2018
Edition:First edition.
Language:English
Online Access:
Physical Description:1 online resource (363 pages) :; illustrations
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ctrlnum (MiAaPQ)5005264502
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(CaPaEBR)ebr11558838
(OCoLC)1037014202
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spelling Organizing marketing and sales : mastering contemporary B2B challenges / edited by Per Andersson, Bjorn Axelsson, Christopher Rosenqvist, Stockholm School of Economics, Stockholm, Sweden.
First edition.
Bingley : Emerald Publishing, 2018.
1 online resource (363 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed June 4, 2018).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Electronic books.
Andersson, Per, editor.
Axelsson, Bjorn, editor.
Rosenqvist, Christopher, editor.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5264502 Click to View
language English
format eBook
author2 Andersson, Per,
Axelsson, Bjorn,
Rosenqvist, Christopher,
author_facet Andersson, Per,
Axelsson, Bjorn,
Rosenqvist, Christopher,
author2_variant p a pa
b a ba
c r cr
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Organizing marketing and sales : mastering contemporary B2B challenges /
spellingShingle Organizing marketing and sales : mastering contemporary B2B challenges /
title_sub mastering contemporary B2B challenges /
title_full Organizing marketing and sales : mastering contemporary B2B challenges / edited by Per Andersson, Bjorn Axelsson, Christopher Rosenqvist, Stockholm School of Economics, Stockholm, Sweden.
title_fullStr Organizing marketing and sales : mastering contemporary B2B challenges / edited by Per Andersson, Bjorn Axelsson, Christopher Rosenqvist, Stockholm School of Economics, Stockholm, Sweden.
title_full_unstemmed Organizing marketing and sales : mastering contemporary B2B challenges / edited by Per Andersson, Bjorn Axelsson, Christopher Rosenqvist, Stockholm School of Economics, Stockholm, Sweden.
title_auth Organizing marketing and sales : mastering contemporary B2B challenges /
title_new Organizing marketing and sales :
title_sort organizing marketing and sales : mastering contemporary b2b challenges /
publisher Emerald Publishing,
publishDate 2018
physical 1 online resource (363 pages) : illustrations
edition First edition.
isbn 9781787549685 (e-book)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 O74 42018
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5264502
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 1037014202
work_keys_str_mv AT anderssonper organizingmarketingandsalesmasteringcontemporaryb2bchallenges
AT axelssonbjorn organizingmarketingandsalesmasteringcontemporaryb2bchallenges
AT rosenqvistchristopher organizingmarketingandsalesmasteringcontemporaryb2bchallenges
status_str n
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is_hierarchy_title Organizing marketing and sales : mastering contemporary B2B challenges /
author2_original_writing_str_mv noLinkedField
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