Healthcare relationship marketing : : strategy, design and measurement /

Healthcare relationship marketing : : strategy, design and measurement / / Ira J. Haimowitz.

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VerfasserIn:
Haimowitz, Ira J.,
Place / Publishing House:London, [England] ;, New York, New York : : Routledge,, 2016.
2011
Year of Publication:2016
Language:English
Online Access:
Physical Description:1 online resource (202 pages) :; illustrations, tables, graphs
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ctrlnum (MiAaPQ)5005208056
(Au-PeEL)EBL5208056
(CaPaEBR)ebr11489988
(OCoLC)1018155172
collection bib_alma
record_format marc
spelling Haimowitz, Ira J., author.
Healthcare relationship marketing : strategy, design and measurement / Ira J. Haimowitz.
London, [England] ; New York, New York : Routledge, 2016.
2011
1 online resource (202 pages) : illustrations, tables, graphs
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (500, viewed January 24, 2018).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Drugs Marketing.
Relationship marketing.
Pharmaceutical industry.
Electronic books.
Print version: Haimowitz, Ira J. Healthcare relationship marketing : strategy, design and measurement. London, [England] ; New York, New York : Routledge, 2016, c2011 xxi, 237 pages 9780566092176
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5208056 Click to View
language English
format eBook
author Haimowitz, Ira J.,
spellingShingle Haimowitz, Ira J.,
Healthcare relationship marketing : strategy, design and measurement /
author_facet Haimowitz, Ira J.,
author_variant i j h ij ijh
author_role VerfasserIn
author_sort Haimowitz, Ira J.,
title Healthcare relationship marketing : strategy, design and measurement /
title_sub strategy, design and measurement /
title_full Healthcare relationship marketing : strategy, design and measurement / Ira J. Haimowitz.
title_fullStr Healthcare relationship marketing : strategy, design and measurement / Ira J. Haimowitz.
title_full_unstemmed Healthcare relationship marketing : strategy, design and measurement / Ira J. Haimowitz.
title_auth Healthcare relationship marketing : strategy, design and measurement /
title_new Healthcare relationship marketing :
title_sort healthcare relationship marketing : strategy, design and measurement /
publisher Routledge,
publishDate 2016
physical 1 online resource (202 pages) : illustrations, tables, graphs
isbn 9781317123187
9780566092176
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD9665
callnumber-sort HD 49665.5 H356 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5208056
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 610 - Medicine & health
dewey-ones 615 - Pharmacology & therapeutics
dewey-full 615.10688
dewey-sort 3615.10688
dewey-raw 615.10688
dewey-search 615.10688
oclc_num 1018155172
work_keys_str_mv AT haimowitziraj healthcarerelationshipmarketingstrategydesignandmeasurement
status_str n
ids_txt_mv (MiAaPQ)5005208056
(Au-PeEL)EBL5208056
(CaPaEBR)ebr11489988
(OCoLC)1018155172
is_hierarchy_title Healthcare relationship marketing : strategy, design and measurement /
_version_ 1792330971923611648
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