Healthcare relationship marketing : : strategy, design and measurement / / Ira J. Haimowitz.
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| Place / Publishing House: | London, [England] ;, New York, New York : : Routledge,, 2016. 2011 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (202 pages) :; illustrations, tables, graphs |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780566092176 9781317123187 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Ira J. Haimowitz. |