Social media marketing : : marketing panacea or the emperor's new digital clothes? /

Social media marketing : : marketing panacea or the emperor's new digital clothes? / / Alan Charlesworth.

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Bibliographic Details
Superior document:Marketing Strategy Collection
VerfasserIn:
Charlesworth, Alan,
Place / Publishing House:New York, NY : : Business Expert Press,, 2018.
Year of Publication:2018
Language:English
Series:Marketing strategy collection.
Online Access:
Physical Description:1 online resource (186 pages).
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ctrlnum (MiAaPQ)5005165168
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collection bib_alma
record_format marc
spelling Charlesworth, Alan, author.
Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth.
New York, NY : Business Expert Press, 2018.
1 online resource (186 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Marketing Strategy Collection
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Online social networks in business.
Electronic books.
Print version: Charlesworth, Alan. Social media marketing : marketing panacea or the emperor's new digital clothes? New York, NY : Business Expert Press, c2018 186 pages Marketing strategy collection. 9781631577642
ProQuest (Firm)
Marketing strategy collection.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5165168 Click to View
language English
format eBook
author Charlesworth, Alan,
spellingShingle Charlesworth, Alan,
Social media marketing : marketing panacea or the emperor's new digital clothes? /
Marketing Strategy Collection
author_facet Charlesworth, Alan,
author_variant a c ac
author_role VerfasserIn
author_sort Charlesworth, Alan,
title Social media marketing : marketing panacea or the emperor's new digital clothes? /
title_sub marketing panacea or the emperor's new digital clothes? /
title_full Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth.
title_fullStr Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth.
title_full_unstemmed Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth.
title_auth Social media marketing : marketing panacea or the emperor's new digital clothes? /
title_new Social media marketing :
title_sort social media marketing : marketing panacea or the emperor's new digital clothes? /
series Marketing Strategy Collection
series2 Marketing Strategy Collection
publisher Business Expert Press,
publishDate 2018
physical 1 online resource (186 pages).
isbn 9781631577659
9781631577642
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 C437 42018
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5165168
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.872
dewey-sort 3658.872
dewey-raw 658.872
dewey-search 658.872
oclc_num 1014461706
work_keys_str_mv AT charlesworthalan socialmediamarketingmarketingpanaceaortheemperorsnewdigitalclothes
status_str n
ids_txt_mv (MiAaPQ)5005165168
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(CaPaEBR)ebr11475331
(OCoLC)1014461706
carrierType_str_mv cr
hierarchy_parent_title Marketing Strategy Collection
is_hierarchy_title Social media marketing : marketing panacea or the emperor's new digital clothes? /
container_title Marketing Strategy Collection
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