Social media marketing : : marketing panacea or the emperor's new digital clothes? / / Alan Charlesworth.
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| Superior document: | Marketing Strategy Collection |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | New York, NY : : Business Expert Press,, 2018. |
| Year of Publication: | 2018 |
| Language: | English |
| Series: | Marketing strategy collection.
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| Online Access: | |
| Physical Description: | 1 online resource (186 pages). |
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| 100 | 1 | |a Charlesworth, Alan, |e author. | |
| 245 | 1 | 0 | |a Social media marketing : |b marketing panacea or the emperor's new digital clothes? / |c Alan Charlesworth. |
| 264 | 1 | |a New York, NY : |b Business Expert Press, |c 2018. | |
| 300 | |a 1 online resource (186 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Marketing Strategy Collection | |
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Online social networks in business. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Charlesworth, Alan. |t Social media marketing : marketing panacea or the emperor's new digital clothes? |d New York, NY : Business Expert Press, c2018 |h 186 pages |k Marketing strategy collection. |z 9781631577642 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Marketing strategy collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5165168 |z Click to View |