M-powering marketing in a mobile world / / Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia.
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming envi...
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| Superior document: | Digital and social media marketing and advertising collection |
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| VerfasserIn: | |
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| Place / Publishing House: | New York, New York : : Business Expert Press,, 2018. |
| Year of Publication: | 2018 |
| Language: | English |
| Series: | Digital and social media marketing and advertising collection.
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| Online Access: | |
| Physical Description: | 1 online resource (147 pages). |
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