Syagnik Banerjee
Syagnik “Sy” Banerjee is an American (of Indian origin) scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy in publications such as the ''Journal of Business Research'', the ''Journal of Public Policy and Marketing'', and the Harvard Business Review''.'' His works have been cited more than 800 times in academic journals. He is also known for co-authoring the book ''M-Powering Marketing in a Mobile World.''
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Published: 2018.
Superior document: Digital and social media marketing and advertising collection