Franchising dreams : the lure of entrepreneurship in America / / Peter M. Birkeland.
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| Year of Publication: | 2002 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 186 p. |
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Table of Contents:
- Franchise fundamentals
- King Cleaners
- Sign Masters
- Star Muffler
- Social profile of franchisees
- Networks, alliances, and survival
- Franchisor uncertainties
- Control.