Franchising dreams : the lure of entrepreneurship in America / / Peter M. Birkeland.

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Year of Publication:2002
Language:English
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Physical Description:x, 186 p.
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100 1 |a Birkeland, Peter M. 
245 1 0 |a Franchising dreams  |h [electronic resource] :  |b the lure of entrepreneurship in America /  |c Peter M. Birkeland. 
260 |a Chicago :  |b University of Chicago Press,  |c c2002. 
300 |a x, 186 p. 
504 |a Includes bibliographical references and index. 
505 0 |a Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Franchises (Retail trade)  |z United States  |x Management. 
650 0 |a New business enterprises  |z United States  |x Management. 
650 0 |a Entrepreneurship  |z United States. 
650 0 |a Franchises (Retail trade)  |z United States  |v Case studies. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=515734  |z Click to View